How Sponsoring a Golf Tournament Hole Boosted Our Video Marketing Business | Snowman Stories Ep 4

This past weekend, I had the chance to sponsor a hole at a local golf tournament, and it turned out to be a game-changer for my video marketing business. Not only did I get to network with potential clients, but I also learned some valuable lessons about marketing and relationship-building in a fun environment.

Key Takeaways

• Sponsoring a hole at a golf tournament can be a cost-effective way to gain exposure.

• Engaging with participants through creative photography can lead to new business opportunities.

• Building relationships is just as important as making sales.

The Event Setup

The day started with a bit of chaos. I arrived at the Estes Park Chamber of Commerce golf tournament, and let me tell you, it was a beautiful day for golf. I was the hole sponsor, which cost me only $350. I thought, if I could close just one deal from this, it would be a huge return on investment.

I set up my table with a signup sheet, business cards, and some pens. Honestly, it was a bit last minute, so I didn’t have a fancy sign made. But hey, it was functional! I had my camera gear ready to capture some epic shots of the golfers.

Capturing the Moment

As the tournament kicked off, I had this idea for a hero shot. You know, that classic group photo where everyone looks like a superhero? I wanted to create something memorable for the participants. I gathered a group of golfers and asked them to strike some fun poses with their clubs. It was a blast!

I ran around them, capturing the action, and it was a great way to break the ice. After the shoot, I made sure to collect their contact information so I could send them the photos later. This simple act opened the door for conversations about video marketing, which is what I do.

Networking Opportunities

Throughout the day, I met a lot of interesting people. I chatted with Rebecca from the Chamber of Commerce and Carissa, the chamber chair. They were excited about the potential for more video content to promote Estes Park. It felt good to connect with them and share ideas.

Here’s a quick list of the benefits I noticed from sponsoring the hole:

• Visibility: My brand was front and center at the event.

• Connections: I made 17 new contacts, which is huge for my business.

• Engagement: The fun photo shoot got people talking and laughing, making it easier to discuss my services.

Results of the Sponsorship

By the end of the day, I had two hot leads and 17 interested contacts. That’s a pretty solid outcome for a single day of networking! The weather held up, and everyone seemed to enjoy themselves. I felt like I had successfully promoted my business while also contributing to a fun community event.

Final Thoughts

Sponsoring a golf tournament hole was a fantastic experience. It was a low-cost way to gain exposure and connect with potential clients. Plus, it was a lot of fun! If you’re considering unique marketing opportunities, I highly recommend looking into local events like this. You never know what kind of connections you might make.

Thanks for following along on this journey! I’ll catch you next time with more tips and insights from my video marketing adventures.